Initiated in 2023, the Ravenbite project aimed to deliver freelance services infused with the caliber of agency-level excellence. Comprehensive in scope, the project encompassed aspects such as brand design, brand language development, creation of brand collateral, production of print materials, and the design and development of a website.
Additionally, within the scope of this project, my involvement extended to the development of promotional motion design materials for the brand. This facet of the endeavour allowed me to weave a visual narrative that complemented and enhanced the overall promotional strategy. Moreover, I undertook the creative challenge of producing bespoke music, meticulously tailored to infuse the project with distinctive "New York lo-fi vibes." This dual contribution not only added a multi-sensory layer to the brand experience but also made the creative process thoroughly enjoyable.
In taking full ownership of the design and style direction, I exercised complete creative control over the project. Opting for a minimalist design with subtle Viking themes, the chosen aesthetic was a deliberate reflection of my personality and work ethos. The design journey involved multiple iterations, ensuring a meticulous refinement process before arriving at the ultimate final result.
