BFAST was born in Belfast in 2022 with the sole aim of changing the fight game through design and innovation. Every stitch, cut, panel and pattern is strategically placed to maximise, enhance and improve your movement and performance. "Seek and Destroy" Bfast's slogan and their attitude is branded on their fast selling merch. For this project we worked on El Patron aka Pablo Escobar Muay Thai shorts.
In shaping the project's design, profound inspiration was drawn from the rich history and narratives surrounding Pablo Escobar. The color palette was intentionally imbued with a Jungle green hue. Furthermore, the design encapsulated the brand's ethos, resonating with the attitude that "BFAST is crafted by elite fighters, for elite fighters."
The reception of the product was well received and sold out very quickly.
